14 Reasons Why You Should Have a Web Site
- Establish A Presence
Approximately 100 million Americans have access to the World Wide Web (WWW). No matter what your
business, you can't ignore the millions of people on the Net. To be a part of the Internet community and show your customer you are
interested in serving them, you need to be on the WWW. It is a certainty that your competitors will.
- Make Your Information Accessible To Your Audience
What is basic business information? Think of your own customized Yellow Pages ad. Your hours.
The Nature of your business. Your Areas of Expertise. Your Accomplishments, Honors and Awards. How Customers can contact you. Where
are you located. Now think of a Yellow Pages ad where you have instant communication. If you could keep your customer informed of
every reason why they should be represented by you, don't you think you could do more business? You can on the WWW.
- Create a 24 Hour Service -
We're not all on the same schedule. Business is worldwide but your office hours aren't.
But, Web pages serve the client, customer and partner 24 hours a day, seven days a week. No overtime either. The web site allows you
to customize information to match needs and collect important information that will put you ahead of the competition, even before
they get into the office.
- Network
Every smart business person knows that a big part of business is who you know. The
presentation of your business card is the first action of every meeting and every business person can tell at least one story
about how a chance meeting turned into the big deal. The WWW allows you to pass out your business card to thousands, maybe
millions, of potential clients, saying this is what I do and if you are ever in need of my services, this is how you can
reach me. You can, 24 hours a day, simply and inexpensively find me, on the WWW.
- Open International Markets -
You may not be able to make sense of the mail, phone and regulation systems in all
your potential international markets, but with a Web page, you can open a dialogue with international markets as easily
as with the company across the street. As a matter-of-fact, before you go onto the Web, you should decide how you want
to handle the international business that will come your way. Another added benefit; if your company has an organization overseas,
they can access information for the price of a local phone call.
- Sell Products and Services
Selling your product or service is our number one priority.
We made it number four to make it clear that we think you should consider selling your product or service on the Internet
and the World Wide Web after you have considered the above and maybe even after doing quite a few more things from this list.
Why? Well, the answer is complex but the best way to put it is , do you consider the telephone the best place to sell things?
Probably not. You probably consider the telephone a tool that allows you to communicate with your customer, which in turn helps
you sell things. Well, that's how we think you should consider the WWW. The technology is different, of course, but before people
decide to become customers, they want to know about you, what you do and what you can do for them. Which you can do easily and
inexpensively on the WWW. Then you might be able to turn them into customers.
- Make Changing Information Available Quickly
Electronic publishing changes with your needs. No paper,
no ink, no printer's bill.;
- Customer Service
- Public Relations
- Reach The Media -
Every kind of business needs the exposure that the media can bring, To Heighten
Public Interest, but what if your business is reaching the media, as a newswire, a publicist or a public policy group.
The media is the most wired profession today, since their main product is information and they can get it more quickly,
cheaply and easily on-line.
- Learn by testing New Services and Products
Tied into the reason above, we all know the cost of rolling out a new product. Advertising,
advertising, advertising, PR and advertising. Expensive, expensive, expensive. Once you have been on the Web and know what to expect
from those who are seeing your page, they are the least expensive market for you to reach. They will also let you know what they think
of your product faster, easier and much less expensively than any other market you may reach. For the cost of a page or two of Web
programming, you can have a
crystal ball into where to position or service in the marketplace.
- Stay in Contact with Salespeople
Your employees on the road may need up-to-the-minute information that will help them make
the sale or pull it together. If you know what that information is, you can keep it posted in complete privacy on the WWW.
- Cost of the Web vs. Other forms of advertising
You have the ability to reach a global audience for a fixed cost. The cost of a Web site
is inevitably less then that of other forms of advertising. Only a very small percentage of 50 million (growing at 10% a month )
Internet browsers will be interested in your product or service, but 100% of the respondents are seeking more information on the
services you provide. Like a Yellow page ads, all visitors to your web site are interested in your product or service.
- Statistics/ Tracking
One of the fascinating benefits of advertising through a Web site is the ability to provide
you with statistical and demographic reports on your visitors. In its simplest form, this report can be the number of users who
visit your site each month, week ,day. No other form of advertising can track visitors with such detail at such a low cost.
- Do it before your competitors around the world do
The world is one very large global economy, you don't want to have a company on the other side
of the ocean selling products and service to your neighbors. On the Internet you are judged by web aesthetics, accessibility, quality
of information and the quality of service you provide not by the physical location of your business
- Domain names (i.e. www.connectivity-web-designs.com) are going fast
Register your Company Domain Name before someone else does. You will want it for your Email
( the Fax of the 90's ) address as well.
- Answer Frequently Asked Questions ( FAQ )
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